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Styles

The hundred styles Motion V1 can draw a video in, and Pure, your site's own look, each with its picture and the id the API takes.

A style is the look a video is drawn in: its lines, its colours, its type and how it moves. When you ask for a style, the whole Format DNA is written again in it, and a video is made in that style. Ask for several and you get one video in each.

  • In the app, the styles are the last step of setting a campaign up: tick the ones you want.
  • Through the API, send their ids in styles when you create a format, at most 10 at a time.

Pure is your site's own design language, as it is. Ask for no style at all and the video is made in the site's own look too.

The pictures below are small drawings of each style, for choosing. A finished video is drawn in your own colours, words and pictures.

The styles

Your site

Pure: Your site's own design language, as it is.
Purepure

Hand drawn

Whiteboard: Black marker drawn by hand on white.
Whiteboardwhiteboard
Chalkboard: Chalk lines on a dark board.
Chalkboardchalkboard
Pencil sketch: Grey pencil lines and shading on paper.
Pencil sketchpencil-sketch
Ink and brush: A few black brush strokes, lots of space.
Ink and brushink-brush
Watercolour: Soft washes of colour that bleed.
Watercolourwatercolour
Crayon: Waxy scribbles, like a child's drawing.
Crayoncrayon
Marker doodles: Thick felt tip doodles in bright colours.
Marker doodlesmarker-doodle
One line: A single unbroken line draws everything.
One lineone-line
Charcoal: Rough, smudged black on textured paper.
Charcoalcharcoal
Blueprint: White technical lines on blue paper.
Blueprintblueprint

Flat

Motion graphics: Clean flat shapes moving smoothly.
Motion graphicsflat-motion
Infographic: Charts, icons and numbers that build.
Infographicinfographic
Line icons: Thin outline icons with one highlight colour.
Line iconsoutline-icons
Geometric: Circles, squares and triangles only.
Geometricgeometric
Gradients: Soft blurred colour fields.
Gradientsgradient
Duotone: Two colours and nothing else.
Duotoneduotone
Black and white: Pure black and white, high contrast.
Black and whitemonochrome
Flat characters: Simple faceless people in flat colour.
Flat charactersflat-characters
Layered cards: Flat shapes stacked with soft shadows.
Layered cardslayered
Frosted glass: Translucent panels over soft colour.
Frosted glassglass

Type

Kinetic typography: Words that move, grow and collide.
Kinetic typographykinetic-type
Typewriter: Words typed live behind a blinking cursor.
Typewritertypewriter
Hand lettering: Brush script written stroke by stroke.
Hand letteringhand-lettering
Brutalist: Huge raw type, hard edges, no decoration.
Brutalistbrutalist
Swiss grid: A strict grid, small type, red and black.
Swiss gridswiss-grid
Letterpress: Old wood type with worn ink.
Letterpressletterpress
3D letters: Thick letters with depth and shadow.
3D lettersblock-letters
Cut out letters: Every letter cut from a different page.
Cut out letterscut-letters
Stencil spray: Sprayed stencil letters on a wall.
Stencil spraystencil
Word pictures: Words arranged into the shape of the thing.
Word picturesword-pictures

Cartoon

Cartoon: Bold outlines, bright colour, big faces.
Cartooncartoon
Old cartoon: 1930s style, noodle limbs, black and white.
Old cartoonrubber-hose
Anime: Sharp lines, big eyes, dramatic light.
Animeanime
Cute and round: Tiny faces, blush and pastel colours.
Cute and roundcute
Comic book: Panels, printed dots and speech bubbles.
Comic bookcomic-book
Manga: Black ink, grey tone and speed lines.
Mangamanga
Stick figures: Simple line people on plain paper.
Stick figuresstick-figures
Storybook: Soft painted pictures, like a children's book.
Storybookstorybook
Fifties cartoon: Stylised shapes, off register colour.
Fifties cartoonmid-century
Caricature: Big heads and exaggerated features.
Caricaturecaricature

Craft

Paper cut outs: Flat paper pieces, moved at their joints.
Paper cut outspaper-cut
Collage: Torn paper, photos and tape, layered.
Collagecollage
Stop motion: Real objects moved a frame at a time.
Stop motionstop-motion
Clay: Soft clay figures, fingerprints and all.
Clayclay
Felt: Stitched felt shapes.
Feltfelt
Origami: Folded paper with sharp creases.
Origamiorigami
Cardboard: Corrugated card, tape and marker.
Cardboardcardboard
Embroidery: Thread stitched on cloth.
Embroideryembroidery
Pop up book: Pages open and the scene stands up.
Pop up bookbook-scenes
Flipbook: Pencil pages flicked by a thumb.
Flipbookflipbook

3D

3D animation: Full 3D scenes with light and shadow.
3D animationcgi
3D product: Your product as a turning 3D model.
3D productproduct-spin
Low poly: Faceted shapes built from triangles.
Low polylow-poly
Isometric: A small world seen from above at an angle.
Isometricisometric
Soft 3D: Rounded, matte shapes like toys.
Soft 3Dsoft-shapes
Voxel: Everything built from small cubes.
Voxelvoxel
Wireframe: Line meshes with no surfaces.
Wireframewireframe
Liquid chrome: Mirror metal that flows.
Liquid chromechrome
Inflatable: Puffy balloon shapes.
Inflatableinflatable
Miniature: A tiny model world, softly out of focus.
Miniatureminiature

Screen

Screen recording: Your real screens with a moving cursor.
Screen recordingscreencast
Device mockups: Your screens inside phones and laptops.
Device mockupsdevice-mockups
Terminal: Green text on a black command line.
Terminalterminal
Pixel art: Chunky 8 bit pixels.
Pixel artpixel-art
Glitch: A broken signal, split colours and jumps.
Glitchglitch
Video tape: Scan lines, noise and a date stamp.
Video tapevhs
Sci fi interface: Thin lines, dials and readouts.
Sci fi interfacehud
ASCII: Pictures made of typed characters.
ASCIIascii
Early web: Grey windows, bevelled buttons, pixel fonts.
Early webearly-web
LED board: Dots of light on a dark board.
LED boardled-board

Photo

Drawn over video: Your video with animation drawn over it.
Drawn over videofootage-doodles
Rotoscope: Footage traced into moving drawings.
Rotoscoperotoscope
Moving photos: Still photos given depth and a slow camera.
Moving photosmoving-photos
Photo cut outs: Photos cut out and set on flat colour.
Photo cut outsphoto-cutouts
Halftone: Photos turned into printed dots.
Halftonehalftone
Double exposure: Two images blended into one.
Double exposuredouble-exposure
Film noir: Black and white with hard shadows.
Film noirfilm-noir
Instant photos: Snapshots dropped on a table.
Instant photosinstant-photos
Documentary: Slow moves over old photos and papers.
Documentarydocumentary
Home movie: Grainy film, light leaks and warm colour.
Home moviehome-movie

Art

Art deco: Gold lines, fans and symmetry.
Art decoart-deco
Bauhaus: Primary colours and simple geometry.
Bauhausbauhaus
Pop art: Loud colour, thick outlines and dots.
Pop artpop-art
Psychedelic: Melting 1960s shapes in wild colour.
Psychedelicpsychedelic
Seventies: Warm stripes, sunbursts and round type.
Seventiesseventies
Eighties: Sunset grids and chrome type.
Eightieseighties
Nineties: Squiggles, confetti shapes, clashing colour.
Ninetiesnineties
Bold poster: Red and black, diagonals and shouting type.
Bold posterbold-poster
Woodblock print: Flat colour and fine lines, like old prints.
Woodblock printwoodblock
Art nouveau: Flowing lines, flowers and ornate frames.
Art nouveauart-nouveau

Abstract

Liquid: Shapes that flow and merge.
Liquidliquid
Particles: Thousands of dots forming shapes.
Particlesparticles
Ink in water: Clouds of ink spreading.
Ink in waterink-in-water
Paint strokes: Thick brush marks that reveal the scene.
Paint strokespaint-strokes
Light and shadow: Window light moving across a wall.
Light and shadowlight-shadow
Morphing: One shape melts into the next.
Morphingmorphing
Line trails: Thin lines that flow in loops.
Line trailsline-trails
Kaleidoscope: Mirrored patterns that turn.
Kaleidoscopekaleidoscope
Mosaic: Pictures built from small tiles.
Mosaicmosaic
Silhouettes: Black shapes against a bright sky.
Silhouettessilhouette