OverviewConcepts
Videos and quality
How a video is made from a Format DNA: its shapes, its length, a voice or none, the quality gate, and what happens when one fails.
Making a video
A video is made from a format's Format DNA. In the app you press Produce and set:
- Length: from 5 to 30 seconds
- Shapes: vertical 9:16, square 1:1 or landscape 16:9, one or more
- A voice or none: a narrated video, or one carried by type and music
- Engine: Motion V1, or Motion V1 Flash, quicker and priced on its own
- Videos or images: films, or still image ads from the same plan
Each video is its own: its own progress, its own result, and it can be stopped on its own. Through the API, make videos from a format that is ready.
Shapes and files
A video asked for in two shapes is made once in each, from the same plan, and each shape is composed for its frame rather than cropped. Every file is a 1080p MP4 at 30 frames a second, ready to post. Each file has its own video ID, such as MV40XXRN514AA9-V1.
The quality gate
Every film is measured before delivery: its text, layout, motion, sound, brand and craft. A film with a visible fault is cast again from what failed, on the shot and at the second it failed, so the best version is the one you get. The checks are listed on the Models page.
When a video cannot be finished
What it cost comes back by itself: in the app to your credits, through the API to the credits or the top up balance it came from. Its status is failed, and a webhook is told with video.failed.
Ratings and new versions
In the app you can rate each video from one to five stars and write what should be better. Make a new version takes what you wrote into the Format DNA as an update and makes one new video from it.