# Styles

The hundred styles Motion V1 can draw a video in, and Pure, your site's own look, each with its picture and the id the API takes.

A style is the look a video is drawn in: its lines, its colours, its type and how it moves. When you ask for a style, the whole Format DNA is written again in it, and a video is made in that style. Ask for several and you get one video in each.

- **In the app**, the styles are the last step of setting a campaign up: tick the ones you want.
- **Through the API**, send their ids in `styles` when you [create a format](/docs/api/reference/formats), at most 10 at a time.

**Pure** is your site's own design language, as it is. Ask for no style at all and the video is made in the site's own look too.

> The pictures below are small drawings of each style, for choosing. A finished video is drawn in your own colours, words and pictures.

## The styles

### Your site

| Style | id | What it looks like |
|---|---|---|
| Pure | `pure` | Your site's own design language, as it is. |

### Hand drawn

| Style | id | What it looks like |
|---|---|---|
| Whiteboard | `whiteboard` | Black marker drawn by hand on white. |
| Chalkboard | `chalkboard` | Chalk lines on a dark board. |
| Pencil sketch | `pencil-sketch` | Grey pencil lines and shading on paper. |
| Ink and brush | `ink-brush` | A few black brush strokes, lots of space. |
| Watercolour | `watercolour` | Soft washes of colour that bleed. |
| Crayon | `crayon` | Waxy scribbles, like a child's drawing. |
| Marker doodles | `marker-doodle` | Thick felt tip doodles in bright colours. |
| One line | `one-line` | A single unbroken line draws everything. |
| Charcoal | `charcoal` | Rough, smudged black on textured paper. |
| Blueprint | `blueprint` | White technical lines on blue paper. |

### Flat

| Style | id | What it looks like |
|---|---|---|
| Motion graphics | `flat-motion` | Clean flat shapes moving smoothly. |
| Infographic | `infographic` | Charts, icons and numbers that build. |
| Line icons | `outline-icons` | Thin outline icons with one highlight colour. |
| Geometric | `geometric` | Circles, squares and triangles only. |
| Gradients | `gradient` | Soft blurred colour fields. |
| Duotone | `duotone` | Two colours and nothing else. |
| Black and white | `monochrome` | Pure black and white, high contrast. |
| Flat characters | `flat-characters` | Simple faceless people in flat colour. |
| Layered cards | `layered` | Flat shapes stacked with soft shadows. |
| Frosted glass | `glass` | Translucent panels over soft colour. |

### Type

| Style | id | What it looks like |
|---|---|---|
| Kinetic typography | `kinetic-type` | Words that move, grow and collide. |
| Typewriter | `typewriter` | Words typed live behind a blinking cursor. |
| Hand lettering | `hand-lettering` | Brush script written stroke by stroke. |
| Brutalist | `brutalist` | Huge raw type, hard edges, no decoration. |
| Swiss grid | `swiss-grid` | A strict grid, small type, red and black. |
| Letterpress | `letterpress` | Old wood type with worn ink. |
| 3D letters | `block-letters` | Thick letters with depth and shadow. |
| Cut out letters | `cut-letters` | Every letter cut from a different page. |
| Stencil spray | `stencil` | Sprayed stencil letters on a wall. |
| Word pictures | `word-pictures` | Words arranged into the shape of the thing. |

### Cartoon

| Style | id | What it looks like |
|---|---|---|
| Cartoon | `cartoon` | Bold outlines, bright colour, big faces. |
| Old cartoon | `rubber-hose` | 1930s style, noodle limbs, black and white. |
| Anime | `anime` | Sharp lines, big eyes, dramatic light. |
| Cute and round | `cute` | Tiny faces, blush and pastel colours. |
| Comic book | `comic-book` | Panels, printed dots and speech bubbles. |
| Manga | `manga` | Black ink, grey tone and speed lines. |
| Stick figures | `stick-figures` | Simple line people on plain paper. |
| Storybook | `storybook` | Soft painted pictures, like a children's book. |
| Fifties cartoon | `mid-century` | Stylised shapes, off register colour. |
| Caricature | `caricature` | Big heads and exaggerated features. |

### Craft

| Style | id | What it looks like |
|---|---|---|
| Paper cut outs | `paper-cut` | Flat paper pieces, moved at their joints. |
| Collage | `collage` | Torn paper, photos and tape, layered. |
| Stop motion | `stop-motion` | Real objects moved a frame at a time. |
| Clay | `clay` | Soft clay figures, fingerprints and all. |
| Felt | `felt` | Stitched felt shapes. |
| Origami | `origami` | Folded paper with sharp creases. |
| Cardboard | `cardboard` | Corrugated card, tape and marker. |
| Embroidery | `embroidery` | Thread stitched on cloth. |
| Pop up book | `book-scenes` | Pages open and the scene stands up. |
| Flipbook | `flipbook` | Pencil pages flicked by a thumb. |

### 3D

| Style | id | What it looks like |
|---|---|---|
| 3D animation | `cgi` | Full 3D scenes with light and shadow. |
| 3D product | `product-spin` | Your product as a turning 3D model. |
| Low poly | `low-poly` | Faceted shapes built from triangles. |
| Isometric | `isometric` | A small world seen from above at an angle. |
| Soft 3D | `soft-shapes` | Rounded, matte shapes like toys. |
| Voxel | `voxel` | Everything built from small cubes. |
| Wireframe | `wireframe` | Line meshes with no surfaces. |
| Liquid chrome | `chrome` | Mirror metal that flows. |
| Inflatable | `inflatable` | Puffy balloon shapes. |
| Miniature | `miniature` | A tiny model world, softly out of focus. |

### Screen

| Style | id | What it looks like |
|---|---|---|
| Screen recording | `screencast` | Your real screens with a moving cursor. |
| Device mockups | `device-mockups` | Your screens inside phones and laptops. |
| Terminal | `terminal` | Green text on a black command line. |
| Pixel art | `pixel-art` | Chunky 8 bit pixels. |
| Glitch | `glitch` | A broken signal, split colours and jumps. |
| Video tape | `vhs` | Scan lines, noise and a date stamp. |
| Sci fi interface | `hud` | Thin lines, dials and readouts. |
| ASCII | `ascii` | Pictures made of typed characters. |
| Early web | `early-web` | Grey windows, bevelled buttons, pixel fonts. |
| LED board | `led-board` | Dots of light on a dark board. |

### Photo

| Style | id | What it looks like |
|---|---|---|
| Drawn over video | `footage-doodles` | Your video with animation drawn over it. |
| Rotoscope | `rotoscope` | Footage traced into moving drawings. |
| Moving photos | `moving-photos` | Still photos given depth and a slow camera. |
| Photo cut outs | `photo-cutouts` | Photos cut out and set on flat colour. |
| Halftone | `halftone` | Photos turned into printed dots. |
| Double exposure | `double-exposure` | Two images blended into one. |
| Film noir | `film-noir` | Black and white with hard shadows. |
| Instant photos | `instant-photos` | Snapshots dropped on a table. |
| Documentary | `documentary` | Slow moves over old photos and papers. |
| Home movie | `home-movie` | Grainy film, light leaks and warm colour. |

### Art

| Style | id | What it looks like |
|---|---|---|
| Art deco | `art-deco` | Gold lines, fans and symmetry. |
| Bauhaus | `bauhaus` | Primary colours and simple geometry. |
| Pop art | `pop-art` | Loud colour, thick outlines and dots. |
| Psychedelic | `psychedelic` | Melting 1960s shapes in wild colour. |
| Seventies | `seventies` | Warm stripes, sunbursts and round type. |
| Eighties | `eighties` | Sunset grids and chrome type. |
| Nineties | `nineties` | Squiggles, confetti shapes, clashing colour. |
| Bold poster | `bold-poster` | Red and black, diagonals and shouting type. |
| Woodblock print | `woodblock` | Flat colour and fine lines, like old prints. |
| Art nouveau | `art-nouveau` | Flowing lines, flowers and ornate frames. |

### Abstract

| Style | id | What it looks like |
|---|---|---|
| Liquid | `liquid` | Shapes that flow and merge. |
| Particles | `particles` | Thousands of dots forming shapes. |
| Ink in water | `ink-in-water` | Clouds of ink spreading. |
| Paint strokes | `paint-strokes` | Thick brush marks that reveal the scene. |
| Light and shadow | `light-shadow` | Window light moving across a wall. |
| Morphing | `morphing` | One shape melts into the next. |
| Line trails | `line-trails` | Thin lines that flow in loops. |
| Kaleidoscope | `kaleidoscope` | Mirrored patterns that turn. |
| Mosaic | `mosaic` | Pictures built from small tiles. |
| Silhouettes | `silhouette` | Black shapes against a bright sky. |