Video Ad Examples for Apps, Taken Apart Second by Second

Here are five video ads made for apps, each taken apart second by second. All five share one pattern: a line about the viewer first, the app's screens as the proof, then one offer and one ask.

Video ad examples

In short

The first second says something about the viewer: a want, a doubt or a question. TikTok's advice is to introduce what you offer "in the first 3 seconds".¹
The middle shows the app doing it: its real screens, not a description of them.
The last seconds give one offer and one ask: download, play or try it free. Google's checklist ends the same way: "Ask them to take action."² 10xvid made all five from the apps' own links, and your first ad is free.³

What do good app video ads have in common?

They spend each second on one job. In the five below, the jobs come in nearly the same order:

A line about the viewer, on screen in the first second.
The turn: why the old way fails, or what the app does instead.
The proof: the app's own screen doing what the first line promised.
The offer: the free plan, the trial or the price.
One ask, with the app's name on screen.

Platforms describe the same shape. TikTok asks you to "Prioritize your hook in the first 6 seconds".¹ Google's four ABCDs are Attention, Branding, Connection and Direction: "Hook and sustain attention", "Brand early, often, and richly", "Help people think or feel something", "Ask them to take action".²

The five films play on the 10xvid home page. They are not case studies: this shows what each one does on screen, not how it performed. Typally, Perla and Agent Games are apps made by 10xvid's founder.

What does Typally's ad do in 15 seconds?

Typally is a voice typing app. Its ad never explains voice typing; it shows it.

Typally's ad second by second: Talk over the fn key at 0.4 s, words landing in Slack at 1.5 s, Gmail and ChatGPT at 3 s, three apps typing at 7.5 s, 100 minutes free at 10 s, Download for Mac at 14.6 s — Typally's ad, second by second. One word at 0.4 s, the proof from 1.5 s, the offer at 10 s and one ask at the end. Frames from an ad 10xvid made.

0.4 s: one word, "Talk", large, over the fn key you hold to speak.
1.5 to 7.5 s: the proof. The sentence lands in Slack, then Gmail, then ChatGPT, then all three at once.
10 s: the offer, "100 minutes", in the same large type as the first word.
14.6 s: the offer in full, "Free plan: 100 minutes a month, no card", and one ask, "Download for Mac", under the app's name.

The whole ad: 15 seconds, 9:16, every word set as type. It plays muted here.

What does Perla's ad do in 15 seconds?

Perla is a wellbeing app. Its ad opens on a doubt the viewer already has, then answers it with the app.

Perla's ad second by second: Generic affirmations at 0.4 s, your own words typed at 3 s, Same words every day at 5 s, the app's screen in a calm voice at 7.5 s, Researched at 10 s, the free trial and Get Perla at 14.6 s — Perla's ad, second by second: the doubt, the turn, the old way, the app, the proof, the ask. Frames from an ad 10xvid made.

0.4 s: the doubt, "Generic affirmations", over a wall of identical lines.
3 s: the turn, "aren't about you", while the viewer's own words are typed.
7.5 to 10 s: the app's screen in a calm voice, then a "Researched" card with names.
14.6 s: the offer and the ask, "Free to download" with a "7-day free trial of Premium", and "Get Perla".

What does Agent Games' ad do in 15 seconds?

Agent Games is an arcade of games written by AI. Its ad leads with the surprising fact and then proves it.

Agent Games' ad second by second: AI wrote this shooter at 0.4 s, Written by Opus 5 at 1.5 s, most games shown as question marks at 3 s, the prompt and its tokens at 7.5 s, a person approving each game at 10 s, Play free with no account at 14.6 s — Agent Games' ad, second by second: the claim, the name, the contrast, the proof, the trust, the ask. Frames from an ad 10xvid made.

0.4 s: the claim, "AI wrote this shooter", over the game itself.
1.5 s: the name of the model that wrote it.
3 s: the contrast, "Most games", each one a question mark.
7.5 s: the proof, "and the prompt", with its token count: 6,000,000.
10 s: the trust line, "A person approves", over the next game.
14.6 s: the ask, "Play free, no account."

What does parink.lt's ad do in 15 seconds?

parink.lt is a shopping guide, and its ad is in Lithuanian. It turns a hard choice into one answer.

parink.lt's ad second by second: Which one to buy at 0.4 s, 136 washing machines in 4 shops at 3 s, parink.lt picks one at 5 s, the pick at 96 of 100 with its price at 7.5 s, check the final price in the shop at 10 s, write what you want and for how much at 14.6 s — parink.lt's ad, second by second, translated from Lithuanian. Frames from an ad 10xvid made.

0.4 s: the question, "Which one to buy?"
3 s: the problem in numbers, 136 washing machines in 4 shops.
7.5 s: the proof, one pick, scored 96 of 100 for price and quality, with its price.
10 s: an honest line, "Check the final price in the shop", which makes the rest easier to believe.
14.6 s: the ask, "Write what you are looking for, and for how much."

What does 10xvid's own ad do in 15 seconds?

Our own ad sells the idea behind the product, and it follows the same shape.

10xvid's own ad, second by second: the point, the input, the mechanism, the proof, the contrast, the ask. Frames from an ad 10xvid made.

0.4 s: the point, "Your ad should look like your app".
3.6 to 7.5 s: the mechanism, a link typed, "Reads your link first" with its words, pictures, logo and colours, then "From your real screens".
11.2 s: the contrast, "Nothing is imagined by a model", and an AI guess struck out beside the real screen.
14.6 s: the offer and the ask, "Your first ad, free" and "Make my first ad".

How do you make an ad like these?

Write the five jobs down before any tool is open: the line about the viewer, the turn, the proof screen, the offer and the ask. If you cannot fill one in, the ad is not ready.

With 10xvid, paste your App Store link or your website into the chat. It reads your site and writes a blueprint: who the ad is for, the story in order, why they act, how it looks. Change any part, or say it in the chat, then press Produce for 9:16, 1:1 and 16:9.³

Want a person to say the first line? The UGC style has a generated person who could be your user say the hook to their phone. Then your app takes over under their voice.³

Where 10xvid fits

10xvid, motion graphics ads for apps, made all five of these from the apps' own links. Each film is read frame by frame and judged at 8 of 10 before anyone sees it.³ For the steps in order, see how to make video ads with AI.

The first ad is free, with no card: make your first ad.

Questions about video ad examples

What makes a good video ad?

One line about the viewer in the first seconds, the product proving it, and one ask. TikTok puts the proposition in the first 3 seconds; Google's checklist starts with attention and ends with an ask.¹²

How long should a video ad be?

All five here are 15 seconds. TikTok's guide recommends 21 to 34 seconds for most ads, so test a longer version too.⁴

Where can I see more video ads?

TikTok's Top Ads dashboard shows "high-performing auction ads on TikTok", filtered by region, industry and objective.⁵

Should every ad end on a button?

On one ask, yes: one thing to do, with your name on screen. Google tells advertisers to "Ask them to take action".²

TikTok Ads Manager help, "Creative best practices for performance ads" (ads.tiktok.com/help/article/creative-best-practices), read on 21 October 2026. ↩
Google Ads Help, "About the ABCDs of effective video ads" (support.google.com/google-ads/answer/14783551), read on 21 October 2026. ↩
10xvid.com/engine, read on 22 October 2026. ↩
TikTok for Business, "Video advertising guide" (ads.tiktok.com/business/en/guides/video-advertising-guide), read on 21 October 2026. ↩
TikTok Creative Center, Top Ads (ads.tiktok.com/business/creativecenter/inspiration/topads), read on 22 October 2026. ↩