Explainer Video Cost: An Agency, a Freelancer or a Tool

An explainer video of about a minute costs from about $1,000 to $25,000 at the agencies that publish prices, and more at the top end. A freelancer charges $300 to $10,000 by Upwork's own table. A tool costs from $15 a month and your own time. Those are the sellers' own published prices, read on 25 October 2026.¹²³⁴

Explainer video cost

In short

Agencies: published starts of $1,000, $2,400, $2,500 and $8,000 for about 60 seconds, in 3 to 8 weeks.¹⁵⁶⁷
Freelancers: Upwork says an explainer freelancer "generally costs $17-$32 per hour".²
Tools: Animaker and Powtoon start at $15 a month billed yearly; you do the writing and animating.³⁴
Length: agencies mean 60 to 90 seconds. If what you need is a 15 to 30 second ad, that is a different job.⁸⁹

What does an explainer video cost from an agency?

Agencies that publish their prices, as their own pages state them:

Agency	Starting price	Length	Time
Breadnbeyond	"Pricing starts from $1,000"¹	One minute per package¹	5 to 7 weeks¹
Broadcast2World	From $2,400⁵	60 seconds⁵	2 to 3 weeks on the first tier⁵
Magic Motion Studio	$2,500 Standard, $5,000 Pro⁶	60 seconds; Pro 60 to 90⁶	3 to 4 weeks⁶
Yum Yum Videos	"start at $8,000"⁷	Not stated	Around 6 to 8 weeks⁷
Epipheo	$5K to $25K, its Essential tier¹⁰	30 to 60 seconds¹⁰	4 to 6 weeks¹⁰

The price usually covers the whole job. Broadcast2World's line: "Every package includes a custom script, custom storyboard, professional voiceover (human artist), custom graphics & art direction, animation, background music, and two revision rounds per stage."⁵

Some agencies publish no price at all. Wyzowl's pricing page asks you to "Fill in the form and we'll be in touch to chat about your project, pricing, and timelines."¹¹

What does a freelancer charge for an explainer video?

Upwork's own page gives a range by job. A short whiteboard explainer is $300 to $800; a full-service package is $5,000 to $10,000 or more. By the hour, an explainer freelancer "generally costs $17-$32 per hour", "with senior specialists earning $100 or more per hour".²

Upwork's other hiring pages give other ranges for similar work, so treat these as a guide, not a quote.² A freelancer's price often leaves out the voiceover or the script; ask what is included.

What does an explainer video tool cost?

Less money and more of your time. You write the script, pick the scenes and animate them:

Tool	Free	Cheapest paid plan	Length
Animaker	Watermarked exports³	Basic, $15 a month billed yearly ($180), or $27 monthly³	5 minutes on Basic³
Powtoon	720p, a watermark⁴	Lite, $15 a month billed yearly⁴	Up to 10 minutes on Lite⁴
Vyond	A trial: 3 videos, a watermark, no downloads¹²	Starter, $58 a month billed yearly ($699), or $99 monthly¹²	25 minutes on Starter¹²
Synthesia	10 minutes a month, with a watermark¹³	Starter, €16 a month billed yearly (shown in euros)¹³	Up to 3 minutes for its AI video agent¹³

What an explainer video costs three ways: agencies from $1,000 for 60 seconds, freelancers $300 to $10,000+ on Upwork, tools from $15 a month, explainers 60 to 90 seconds, an AI-assisted agency at $497, and 10xvid's 5 to 30 second ads — Three ways to an explainer, at the sellers' own prices, read on 25 October 2026.

A cheaper route is in between: one agency sells "a single AI-assisted explainer video (up to 60 seconds)" for "$497, delivered in 48 hours".¹⁴

How long is an explainer video?

About a minute to a minute and a half. Vidico: "Most explainer videos work best at 60 to 90 seconds."⁸ Epipheo: "Under 90 seconds is the sweet spot."¹⁰

Ads are shorter. Magic Motion Studio describes 30 seconds as the length for "Social ads, pre-roll and app store listings".⁶ Epipheo prices a 15 to 30 second social ad apart, "Usually sold as a cut-down pack from a longer piece."⁹

Do you need an explainer video, or an ad?

It depends on where it will play:

On your homepage or in a sales call, where people choose to watch: an explainer, 60 to 90 seconds.
In a feed, before people know you: an ad, 15 to 30 seconds, with the point in the first seconds.

Many teams pay for the explainer and then for the cut-downs. If the ad is the job, you can start there.

Not an explainer: a 22 second ad Motion V1 Flash made of itself, the point first and one ask at the end. It plays muted here.

Where 10xvid fits

10xvid, motion graphics ads for apps, does not make 90 second explainers. It makes the short ad, 5 to 30 seconds, in 9:16, 1:1 and 16:9, from your link.¹⁵ Motion V1 Flash makes one in about five minutes; Motion V1 reads each film frame by frame and judges it at 8 of 10.¹⁵

A 15 second ad Motion V1 made for 10xvid: the length a feed ad runs, not an explainer. It plays muted here.

Solo is about 30 video ads a month for $79.¹⁶ The first ad is free, with no card: make your first ad.

Questions about explainer video cost

How much does a 60 second explainer video cost?

From $1,000 to $8,000 at the agencies that publish a starting price, and $5K to $25K at one agency's first tier.¹⁵⁶⁷¹⁰

Is a freelancer cheaper than an agency?

Often. Upwork's own table starts at $300 for a short whiteboard explainer, below the agencies' published starts.²

Can I make an explainer video myself?

Yes, with a tool such as Animaker, Powtoon, Vyond or Synthesia. You write and animate it; the plan costs from $15 a month billed yearly.³⁴¹²¹³

How long does an explainer video take to make?

From 48 hours for one AI-assisted agency offer to 3 to 8 weeks for a custom one.¹⁴⁶⁷

Breadnbeyond, packages (breadnbeyond.com/packages), read on 25 October 2026. ↩
Upwork, hire explainer video freelancers (upwork.com/hire/explainer-video-freelancers), read on 25 October 2026. ↩
Animaker, pricing (app.animaker.com/pricing), read on 25 October 2026. ↩
Powtoon, pricing (powtoon.com/premium), read on 25 October 2026. ↩
Broadcast2World, get started (b2w.tv/get-started), read on 25 October 2026. ↩
Magic Motion Studio, explainer video pricing (magicmotionstudio.com/explainer-video-pricing), read on 25 October 2026. ↩
Yum Yum Videos, "How much does an explainer video cost?" (yumyumvideos.com/blog/how-much-does-an-explainer-video-cost), read on 25 October 2026. ↩
Vidico, explainer video cost (vidico.com/explainer-video-production/explainer-video-cost), read on 25 October 2026. ↩
Epipheo, explainer video cost, social ad and cut-downs (epipheo.com/explainer-video-cost), read on 25 October 2026. ↩
Epipheo, explainer video cost (epipheo.com/explainer-video-cost), read on 25 October 2026. ↩
Wyzowl, pricing (wyzowl.com/pricing), read on 25 October 2026. ↩
Vyond, plans (vyond.com/plans) and help on free trials, read on 25 October 2026. ↩
Synthesia, pricing (synthesia.io/pricing), read on 25 October 2026. ↩
Video Explainers, pricing (videoexplainers.com/explainer-video-cost), read on 25 October 2026. ↩
10xvid.com/engine, read on 25 October 2026. ↩
10xvid.com/pricing, read on 25 October 2026. ↩