Facebook and Instagram Ad Image Sizes for Every Placement

Facebook and Instagram image ads need three shapes. The feeds take 4:5 at 1440 x 1800, Stories and Reels 9:16 at 1440 x 2560, and Marketplace 1:1 at 1080 x 1080. Every placement takes a JPG or PNG up to 30MB.¹

In short

• Feeds: 4:5, 1440 x 1800 pixels, on Facebook and Instagram.¹
• Stories and Reels: 9:16, 1440 x 2560, with the top 14%, bottom 35% and 6% of each side kept free of text.¹
• Marketplace and the right column: 1:1, at least 1080 x 1080.¹
• Text on the image: "There is no longer a limit on the amount of text", but one message still works best.²

What size should a Facebook ad image be?

It depends on where the ad shows. Meta's Ads Guide, read on 24 October 2026, gives these for image ads:¹

Every placement takes "JPG or PNG", with a maximum file size of 30MB.¹

What size should an Instagram ad image be?

The same ratios, by placement:¹

An image in Instagram Stories is shown for "5-16 seconds", by the Ads Guide.¹

Meta's pages differ on the Instagram Feed. The Ads Guide recommends 4:5; Meta's aspect ratio page says "1:1 is recommended for single-image ads to be delivered to Instagram Feed".¹³ Both shapes run there: "For Feed placements: Both 1:1 and 4:5 aspect ratios are supported".³

What is the safe zone for Stories and Reels?

The part of the frame the app's own buttons and name do not cover. For Stories and Reels, Meta says: "Consider leaving roughly 14% of the top, 35% of the bottom, and 6% on each side of your asset free from text, logos, or other key creative elements".¹

On a 1440 x 2560 image, that is about 360 pixels at the top, 900 at the bottom and 86 on each side. Put your headline, logo and button inside what is left.

How much text can a Facebook ad image have?

As much as you like, by the rule. Meta's image ad page says "There is no longer a limit on the amount of text".² The old 20% rule is gone.

Less still reads better. Meta's advice is to "Use a modern, clean font" in a large size and a contrasting colour, and not to "communicate too many messages because ads usually only have one call to action".²⁴

What happens if you upload only one shape?

Meta fills in the others. "If you don't provide all four aspect ratio variations, the system helps fill the gaps using adjustment options such as padding, media expansion, cropping and additional AI-enabled features."³

That can move your words out of frame or add parts you did not make. Make each shape yourself, and check every variation in Ads Manager before you publish.

How do you make an image ad in every size?

Lay out each shape on its own, from the same idea:

1. Write the idea and the words once: a short headline, one support line, one button.
2. Lay out 9:16 first, with the safe zone kept clear.
3. Lay out 4:5 or 1:1 for the feeds, with the hero bigger and the words shorter.
4. Check each one at a third of its size. If a word is hard to read there, it is too small in the feed.

With 10xvid, Image V1 does this from your link. It reads your site and lays each shape out as a page from your own pictures, colours and type. Then it checks every word on the drawn picture.⁵ It makes 9:16, 1:1 and 16:9; it does not make 4:5, so the feeds take the 1:1.⁵³

Where 10xvid fits

10xvid, motion graphics ads for apps, makes image ads with Image V1 as well as video ads. Each image is judged at 8 of 10 and made again under it. "It does not generate photos."⁵ Image ads come with every paid plan; Solo includes about 40 a month.⁶

The free first ad is a video, with no card: make your first ad. For ten image ads taken apart, see static ads: ten image ad examples.

Questions about Facebook and Instagram ad image sizes

What is the best image size for Facebook ads?

1440 x 1800 (4:5) for the Facebook Feed and 1440 x 2560 (9:16) for Stories and Reels.¹

What is the Instagram ad image size?

1440 x 1800 (4:5) for the Feed and Explore home, and 1440 x 2560 (9:16) for Stories and Reels.¹

Does the 20% text rule still apply?

No. Meta says there is no longer a limit on the amount of text in an ad image.²

What file type should a Facebook ad image be?

JPG or PNG, up to 30MB, for every placement in the Ads Guide.¹

1. Meta, Facebook Ads Guide, image ad specs by placement (facebook.com/business/ads-guide/update/image), read on 24 October 2026. ↩
2. Meta Business Help Center, "Best Practices For Image Ads On Facebook And Instagram" (facebook.com/business/help/388369961318508), read on 24 October 2026. ↩
3. Meta Business Help Center, "Best practices for aspect ratios" (facebook.com/business/help/103816146375741), read on 24 October 2026. ↩
4. Meta Business Help Center, "About text overlays and the safe zone for ads in Stories and Reels" (facebook.com/business/help/980593475366490), read on 24 October 2026. ↩
5. 10xvid.com/docs/models, Image V1, read on 24 October 2026. ↩
6. 10xvid.com/pricing, read on 24 October 2026. ↩