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Mobile Ad Networks: Where Your App's Video Ads Can Run

Written by
10xvid team
Published
Reading time
8 min read

A mobile ad network places your app's ads where people already are: in social feeds, in search, and inside other apps and games. Ten big ones run video ads for apps. Most let you sign up yourself and start small, from $5 a day on Snapchat, and most ask for a vertical 9:16 video. These are the networks' own pages, read on 27 October 2026.123

Mobile ad networks

In short

  • Two kinds: the big platforms (Meta, Google, Apple, TikTok, Snapchat), and the in-app networks behind games (AppLovin, Unity, Moloco, Liftoff, Mintegral).
  • Buying: most are self-serve; Moloco's site leads with "TALK TO OUR TEAM", and Mintegral's sign-up asks for documents.45
  • Starting: from $5 a day on Snapchat and $10 a day on AppLovin to $300 a day on Moloco.167
  • The video: 9:16 almost everywhere, often full screen, with lengths up to 60 seconds and more.89
  • Apple Ads makes its ads from your App Store page, so its video is your app preview.10

What is a mobile ad network?

A seller of ad space in apps. Some sell their own feeds; some sell space inside thousands of other apps:

  • Meta Audience Network "allows you to extend your campaigns to also reach people on mobile apps that partner with Meta Audience Network."11
  • TikTok Ad Network is "TikTok's global ad network formerly known as Pangle".12
  • Google App campaigns run across "Search, Google Play, YouTube, Discover on Google Search, and the Google Display Network", other apps included.13
  • AppLovin, for games: "Every ad runs fullscreen during natural pauses in the game experience or are chosen in exchange for rewards."14

Which mobile ad networks run app video ads?

Here are ten, from their own pages:

NetworkWho can buyThe least to startThe videoHow it charges
Meta, with Audience NetworkSelf-serve, in Ads Manager11No fixed amount; it varies by country and objective159:16 to 16:9; rewarded 3 to 60 seconds8By impression for app ads16
Google App campaignsSelf-serve13A daily budget 50 times your target cost per install1716:9, 9:16, 1:1, 10 to 60 seconds, on YouTube18Target cost per install, or Maximize conversions19
Apple AdsSelf-serveBasic up to $10,000 a month per app; Advanced no maximum20Your App Store screenshots and previews10Per tap (Advanced), per install (Basic)20
TikTok and TikTok Ad NetworkSelf-serveA campaign over $50, an ad group over $20219:16 recommended, up to 10 minutes22CPC, CPM or oCPM2
SnapchatSelf-serveFrom $5 a day; $30 a day advised for installs1231080 by 1920, 9:1624By impression25
AppLovinSelf-serveFrom $10 a day69:16, up to 60 seconds9Goals from ROAS to cost per event26
UnitySelf-serve, paid in advanceA first deposit of $1,000 by card2716:9 or 9:16, 60 seconds or less, with an end card28Per install for most campaigns27
MolocoIts site leads to its team4$300 a day76 to 180 seconds29oCPM only30
LiftoffManaged by its team31Not stated9:16 or 16:9, up to 180 seconds32Toward CPC, CPI, CPA or ROAS31
MintegralAn application with documents5Not stated6 to 60 seconds advised, up to 12033CPM, CPI, target ROAS or target CPE34
What it takes to start on each network: Snapchat $5 a day, AppLovin $10 a day, TikTok over $50 a campaign, Moloco $300 a day, Unity a $1,000 first deposit, and Apple Ads Basic up to $10,000 a month
Each network's own pages, read on 27 October 2026.

How do full-screen in-app ads work?

Inside games and other apps, many video ads take the whole screen, at a break or for a reward:

  • Rewarded video: "Rewarded video ads are a fullscreen experience where users opt-in to view a video ad in exchange for something of value".35 On Meta Audience Network, a rewarded video "Can't be skipped".8
  • Interstitial: shown between screens. AppLovin's video "is unskippable for 5 seconds in interstitial placements, and up to 60 seconds in rewarded placements."36
  • End cards: a still screen after the video. Unity: "all video ads must also include an end card."28
  • Playables: a small game in the ad. Google asks for a ZIP file of at most 5MB.37

In the US, TikTok Ad Network runs only two of its formats: "Interstitial ads and Rewarded ads."38

How many people does each network reach?

Each counts in its own way, so the numbers do not compare. Read each as the network's own claim:

How many people each network says it reaches: Apple 850M+ App Store visitors a week, Snapchat 971M monthly active users, TikTok Ad Network 1B+ a day, AppLovin 1B+ a day, Liftoff 1B+ users, Moloco 2B+ a day
Each network's own figure, read on 27 October 2026. Each is counted its own way.
  • Apple: "Over 850 million people" visit the App Store every week.3
  • Snapchat: 971 million monthly active users, from its Q2 2026 data.39
  • TikTok Ad Network: "nearly 400,000 apps worldwide with a daily active user reach of more than 1 billion via app traffic".2
  • AppLovin: over 1 billion "Daily active users across 10,000+ apps".26
  • Liftoff: "The Vungle SDK is integrated with more than 150,000 apps and reaches over one billion users across more than 150 countries".40
  • Moloco: "reaching more than 2 billion people a day, across more than 2.9 million mobile apps", on a sample from March and April 2026.7

What video does each network need?

One vertical video goes almost everywhere. Make three shapes and you cover the rest:

  1. 9:16 first, 1080 by 1920. It is the shape for Snapchat, TikTok, AppLovin and Meta's rewarded video.242298
  2. 16:9 and 1:1 too. Google asks for all three, and Unity and Liftoff take landscape.182832
  3. 15 to 30 seconds for the main cut: it fits inside every limit above. Most networks accept 60 seconds; Mintegral says "60s or under generally performs best."33 Moloco loops a video under 30 seconds until it is 60.29
  4. An end card where the network asks for one.
  5. For Apple Ads, your app preview: 15 to 30 seconds, uploaded in App Store Connect.41
An ad 10xvid made for Agent Games, made by 10xvid's founder: 15 seconds, 9:16. It plays muted here.

Which network should an app start with?

Where you can buy small and learn. The platforms (Meta, Google, TikTok, Snapchat, Apple) are self-serve with no large minimum. The game networks ask for more: Unity a $1,000 deposit, Moloco $300 a day.277 What an install costs on each is in cost per install.

Where 10xvid fits

10xvid, motion graphics ads for apps, makes the video in the three shapes these networks ask for. That is 9:16, 1:1 and 16:9, 5 to 30 seconds, as 1080p MP4s from one run.42 Paste your App Store link or website into the chat; it draws the ads from your real app screens.

Recorded in the app: films made, checked and ready to download.

It does not make playables or end cards. Solo is about 30 video ads a month for $79.43 The first ad is free, with no card: make your first ad.

Questions about mobile ad networks

What does it cost to start on a mobile ad network?

From $5 a day on Snapchat and $10 a day on AppLovin, to a $1,000 first deposit on Unity and $300 a day on Moloco.16277

What is a rewarded video ad?

A full-screen video a user chooses to watch for something in the app, like in-game currency. On Meta Audience Network it cannot be skipped.358

Can my app's ads run inside other apps?

Yes: through Meta Audience Network, Google's Display Network in App campaigns, TikTok Ad Network, and the game networks.111312

How long should a video ad be on these networks?

Most accept up to 60 seconds. Mintegral says 60 seconds or under generally performs best.33

  1. Snapchat Business Help Center, "Cost" (businesshelp.snapchat.com/s/article/cost), read on 27 October 2026. ↩
  2. TikTok Ads Manager help, TikTok Ad Network placement (ads.tiktok.com/help/article/pangle-placement), last updated September 2026, read on 27 October 2026. ↩
  3. Apple Ads, the App Store (ads.apple.com/app-store), read on 27 October 2026. ↩
  4. Moloco, home page (moloco.com), read on 27 October 2026. ↩
  5. Mintegral, advertiser sign-up (adv.mintegral.com/signup), read on 27 October 2026. ↩
  6. AppLovin, consumer brands (applovin.com/en/consumer-brands), read on 27 October 2026. ↩
  7. Moloco, "Moloco Ads" (moloco.com/moloco-ads), read on 27 October 2026. ↩
  8. Meta Business Help Center, Audience Network video specs (facebook.com/business/help/179080809286633), read on 27 October 2026. ↩
  9. AppLovin support, creative specs and guidelines (support.applovin.com/en/growth/promoting-your-apps/welcome-to-applovin/creative-specs-and-guidelines), read on 27 October 2026. ↩
  10. Apple Ads, ad placement options (ads.apple.com/app-store/help/ad-placements/0081-ad-placement-options), read on 27 October 2026. ↩
  11. Meta Business Help Center, about Audience Network (facebook.com/business/help/788333711222886), read on 27 October 2026. ↩
  12. Pangle, home page (pangleglobal.com), read on 27 October 2026. ↩
  13. Google Ads Help, "About App campaigns" (support.google.com/google-ads/answer/6247380), read on 27 October 2026. ↩
  14. AppLovin, home page (applovin.com/en), read on 27 October 2026. ↩
  15. Meta Business Help Center, minimum budgets (facebook.com/business/help/203183363050448), read on 27 October 2026. ↩
  16. Meta Business Help Center, CPA billing for app ads (facebook.com/business/help/120684068612884), read on 26 October 2026. ↩
  17. Google Ads Help, best practices for App campaigns (support.google.com/google-ads/answer/14104492), read on 27 October 2026. ↩
  18. Google Ads Help, App campaign asset specs (support.google.com/google-ads/answer/17091671), read on 27 October 2026. ↩
  19. Google Ads Help, bidding in App campaigns (support.google.com/google-ads/answer/7100895), read on 27 October 2026. ↩
  20. Apple Ads, "Compare Apple Ads solutions" (ads.apple.com/app-store/help/apple-ads-basic/0001-compare-apple-ads-solutions), read on 27 October 2026. ↩
  21. TikTok Ads Manager help, "Budget" (ads.tiktok.com/help/article/budget), last updated July 2026, read on 27 October 2026. ↩
  22. TikTok Ads Manager help, In-Feed ads (ads.tiktok.com/help/article/tiktok-auction-in-feed-ads), read on 27 October 2026. ↩
  23. Snapchat for Business, app advertising (forbusiness.snapchat.com/advertising/industry/app), read on 27 October 2026. ↩
  24. Snapchat Business Help Center, single image or video specs (businesshelp.snapchat.com/s/article/top-snap-specs), read on 27 October 2026. ↩
  25. Snapchat Business Help Center, ad performance FAQs (businesshelp.snapchat.com/s/article/ad-performance-faqs), read on 27 October 2026. ↩
  26. AppLovin, gaming apps (applovin.com/en/gaming-apps), read on 27 October 2026. ↩
  27. Unity Docs, introduction to billing (docs.unity.com/en-us/user-acquisition/billing/intro-to-billing), read on 27 October 2026. ↩
  28. Unity Docs, video specifications (docs.unity.com/en-us/user-acquisition/creatives/specifications/video), read on 27 October 2026. ↩
  29. Moloco Help Center, "Video creative guide" (help.moloco.com/hc/en-us/articles/7104841219095), read on 27 October 2026. ↩
  30. Moloco Help Center, "Pricing" (help.moloco.com/hc/en-us/articles/15764588719255), read on 27 October 2026. ↩
  31. Liftoff, Accelerate (liftoff.ai/accelerate), read on 27 October 2026. ↩
  32. Liftoff Accelerate support, "Creative Guidelines" (support.accelerate.liftoff.io/hc/en-us/articles/52123097625499), read on 27 October 2026. ↩
  33. Mintegral Help Center, asset specs (helpcenter.mintegral.com/en/docs/asset-specs), read on 27 October 2026. ↩
  34. Mintegral, app growth (mintegral.com/en/appgrowth), read on 27 October 2026. ↩
  35. Meta Ads Guide, Audience Network rewarded video (facebook.com/business/ads-guide/update/video/audience-network-rewarded-video), read on 27 October 2026. ↩
  36. AppLovin, ad experience (applovin.com/en/ad-experience), read on 27 October 2026. ↩
  37. Google Ads Help, HTML5 and playable ads (support.google.com/google-ads/answer/9981650), read on 27 October 2026. ↩
  38. TikTok Ads Manager help, ad formats for TikTok Ad Network (ads.tiktok.com/help/article/available-ad-formats-for-pangle), read on 27 October 2026. ↩
  39. Snapchat for Business (forbusiness.snapchat.com), read on 27 October 2026. ↩
  40. Liftoff, Vungle Exchange (liftoff.ai/exchange), read on 27 October 2026. ↩
  41. Apple Developer, app preview specifications (developer.apple.com/help/app-store-connect/reference/app-information/app-preview-specifications), read on 27 October 2026. ↩
  42. 10xvid.com/engine, read on 27 October 2026. ↩
  43. 10xvid.com/pricing, read on 27 October 2026. ↩

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