# 10xvid documentation

How 10xvid turns a link into video ads, the models behind it, and how to make the same videos from your own code with the API.

## How 10xvid works

You give 10xvid a link to a website or an App Store page. It reads it, plans the ad, and its engine, Motion V1, draws every frame and checks the film before you see it. The same work runs in the app, where you press a button, and through the API, where your own software asks for it.

1. **Read.** 10xvid opens the link and takes in the words, the pictures, the logo, the colours and the type.
2. **Plan.** It writes a Format DNA: who the ad is for, the story in order, why they act and how it looks, all on one map you can change.
3. **Make.** Motion V1 draws the video from that plan, in each shape you ask for and in the style you choose.
4. **Check.** Every film is measured before delivery. One with a visible fault is made again from what failed.

### Concepts

- **Format.** One campaign: a site read, its Format DNA, and the videos made from it. [Formats and Format DNA](/docs/concepts/formats)
- **Style.** The look a video is drawn in: one of a hundred, or Pure, your site's own. [Styles](/docs/styles)
- **Video.** One ad, in one or more shapes, each a finished MP4. [Videos and quality](/docs/concepts/videos)
- **Credits.** What everything costs, in the app and through the API. [Credits and billing](/docs/concepts/credits)

## Choose your path

- [The app](/app/) Paste a link, answer a few questions, pick styles and press Produce. No code.
- [The API](/docs/api) Make the same videos from your own software, one request at a time.

## Meet the models

### Motion V1

Our first video engine, built for one job: ads for your app.

- Draws every frame from your site: your words, pictures, colours and type
- Vertical 9:16, square 1:1 and landscape 16:9 from one plan
- 5 to 30 seconds, as a 1080p MP4 at 30 frames a second
- A hundred styles, or your site's own look
- Checked before delivery, and made again when it misses

### Motion V1 Flash

A quicker video engine: one pass makes each video, in about five minutes once its turn comes, at its own price.

- Words from your site, a voice it picks and music made for the ad
- Vertical 9:16, square 1:1 and landscape 16:9
- 5 to 30 seconds

[All models](/docs/models)

## Browse by capability

- [Video ads](/docs/concepts/videos) Finished videos in three shapes, checked before you get them.
- [Image ads](/docs/api/reference/images) Still ads from the same plan, in the same shapes.
- [Styles](/docs/styles) A hundred looks to draw a video in, each with its picture.
- [Format DNA](/docs/concepts/formats) The plan of an ad, part by part, kept as versions.
- [Webhooks](/docs/api/webhooks) A message to your server when a video is ready.
- [Credits and billing](/docs/concepts/credits) What things cost and what pays for them.

## For AI tools

Every page here has a Markdown copy: add `.md` to its address, or press **Copy page** at the top. All the pages are listed in [llms.txt](/llms.txt), and all of them in one file in [llms-full.txt](/llms-full.txt), ready to hand to an assistant.